How Reese’s Pieces Are Like Ray-Bans

With tectonic shifts in the TV and film business, movie product placement has remained a dependable marketing tool.

Weekly Roundup: From Blizzards to Super Bowls

Our economic news summary includes how the sharing economy relates to outdated regulatory policy, elections and markets, and Super Bowl ad monopolies.

The Reason CBS Can Charge $5 Million for a Super Bowl Ad

Able to charge monopoly prices for Super Bowl ads, CBS is getting $5 million for a 30-second ad from firms that include Anheuser-Busch, Coca-Cola and Pepsi.

How Fast Fashion Affects Our Brain

Through the pleasure and pain that fast fashion shopping creates in our brains, we can see why the business model is good for monopolistic competition.

Gender Stereotypes: Pink and Blue

By Lilli DeBode, guest blogger and senior at Kent Place School “Pink is for girls, blue is for boys” These are words that many children have uttered at least once. But where does this rule come from exactly? I know…

A Star is Born

Heinz Ketchup had a cameo but Apple was a star.  I saw The Girl With The Dragon Tattoo yesterday and started to think about product placement. In this excellent film, while Heinz ketchup played a fleeting role during a scrambled eggs…

Amazed

J. Crew looks so good. Lately, I can’t keep myself away from the store. The spotless displays, bright colors, and european feel draw me in every single time. Between the dresses that are irresistible and the cute prints, J. Crew.…