Throwback Thursday: Remembering Standard Oil When We Look Forward to Amazon

#TBT: Today’s Throwback Thursday looks back to why Standard Oil was divided into 34 companies by the Supreme Court in 1911 and then forward to Amazon.

Why Starbucks Has a Multi-Billion Dollar Name

Valued at billions of dollars, Starbucks has developed a global brand that added to what the Starbucks name was worth to Nestlé.

Why We Need Holey Cow and Other Cheesy Names

Even U.S. cheesemakers suffer when the EU (European Union) says you can’t use a label like Parmesan or feta because your cheese wasn’t made in the required place.

The Mystery of the Footlong Sandwich’s Missing Inch

When a Subway footlong is 11 inches and a box of Whoppers is half full, we can ask about the lawsuits that tried to remedy their misleading packaging.

How Were Strawberry Fields Forever Changed?

During most of the 20th century, strawberries were strawberries. Sold in similar containers, they had no individual identity. But then the Selva strawberry arrived. Deep red, with a high yield and a long shelf life, it had little taste and a woody…

How Less is More For Coke

Seeing at our reaction to small packaging like Coke mini, behavioral economists say we buy more of the “regular” amount if it is perceived as a social norm.

How Star Wars Makes So Much Money

Combining Disney’s market power as an oligopoly with Star Wars legendary franchise, you wind up with massive Star Wars revenue.

Why Google Just Got a Parent Called Alphabet

By rebranding Google as Alphabet, it can have a clearly defined parent while Google, as an oligopoly, can keep its brand’s product differentiation.

How Honeycrisp is Similar to American Pharoah

With the creation of the Honeycrisp, perfect competition became monopolistic competition in the apple industry and quality and quantity incentives changed.

Weekly Roundup: From Apple’s Chimes to Boston’s Olympics

Our everyday economics includes innovation, incentives, environment, regulation, gender,monopolistic competition, oligopoly ,intellectual property and cost,