#TBT: Today’s Throwback Thursday looks back to why Standard Oil was divided into 34 companies by the Supreme Court in 1911 and then forward to Amazon.
Valued at billions of dollars, Starbucks has developed a global brand that added to what the Starbucks name was worth to Nestlé.
Even U.S. cheesemakers suffer when the EU (European Union) says you can’t use a label like Parmesan or feta because your cheese wasn’t made in the required place.
When a Subway footlong is 11 inches and a box of Whoppers is half full, we can ask about the lawsuits that tried to remedy their misleading packaging.
During most of the 20th century, strawberries were strawberries. Sold in similar containers, they had no individual identity. But then the Selva strawberry arrived. Deep red, with a high yield and a long shelf life, it had little taste and a woody…
Combining Disney’s market power as an oligopoly with Star Wars legendary franchise, you wind up with massive Star Wars revenue.
By rebranding Google as Alphabet, it can have a clearly defined parent while Google, as an oligopoly, can keep its brand’s product differentiation.
With the creation of the Honeycrisp, perfect competition became monopolistic competition in the apple industry and quality and quantity incentives changed.