During Super Bowl LIII, Bud Light’s beer ads started a corn syrup war that unfolded during the game and after but was really about product differentiation.…
Why Super Bowl LIII Might Not Be a Financial Bonanza
Although massive Super Bowl spending will pour into Atlanta, estimates of its economic benefit depend on whether you ask the Host Committee or an economist.…
What Super Bowl Ads Really Tell Us
For a smile, some economic history, and a look at how companies make some money, Super Bowl ads say a lot in just thirty seconds.…
Why the Supply of Avocados Could Dip
We could have a problem with our supply of Super Bowl guacamole if Mexico’s pipeline fuel thefts lead to avocado shortages.…