Like other firms that try gender branding, the makers of Chick Beer discovered that women responded differently from their male customers.…
Gender Issues
In the US and beyond, women have been an underutilized resource. Econlife looks at feminist issues and the changing role and value of women at home and at work.
What the Corporate Ladder Says About Gender Equity
In addition to the glass ceiling, recent research indicates we should focus on the gender equity that diminishes at the first rung of the corporate ladder.…
What You Might Not Know About Debt
We might find some surprises when we look closely at categories of consumer debt that include credit cards, student and auto loans, and mortgages.…
Six Facts About Women’s Wealth in the World
While women’s wealth in the world has been trending upwards, a look at the estimates in the Credit Suisse Global Wealth Report 2018 reveals the gaps.…
Why Women in Movies Matter
Looking at women in movies, we form behavioral expectations about gender roles that relate to leadership, to speech, and to age.…
How Tariffs Target Women
Looking at the retail tilt of the newest round of Trump administration tariffs, we would see that woman will be hit harder than men.…
Why Snow Removal in Sweden Is Sexist
Frequently invisible, the gender inequity we could see in our public policies and product design extends to snow removal and pianos…
How A Working Mother’s Time Use Has Changed
Working mothers have changed the amount of time they spend on the job, and also on household chores, caring for children, sleeping, and leisure.…
What Female Soccer Players Hope to Win in Court
In the court battle over the gender pay gap in women’s World Cup soccer, the U.S. national team is citing issues that relate to much more than a sport.…
How to Increase a Woman’s Productivity at Work
Starting with a woman’s work productivity and then moving to U.S. productivity, we can see that even temperature makes a difference.…