Discussing the iPod he designed, Tony Fadell expressed his frustration with products that said “charge before use.” He remembered arriving home excited about a newly purchased gadget. But …
Why China Wants More Coffee
As the Chinese middle class grows, so too will the number of people who display conspicuous consumption by drinking coffee.…
Monopolistic Competition: Locating Starbucks
To understand why there can be a Starbucks on every block, we have to start with a can of Maxwell House Coffee. From a 3.1 cup-a-day peak in 1961, US coffee consumption slid downward through the 1980s…