The iPod, Starbucks, and Richard Thaler’s Behavioral Economics

Discussing the iPod he designed, Tony Fadell expressed his frustration with products that said “charge before use.” He remembered arriving home excited about a newly purchased gadget. But then his emotional momentum would hit a wall when he discovered he…

Why China Wants More Coffee

As the Chinese middle class grows, so too will the number of people who display conspicuous consumption by drinking coffee.

Monopolistic Competition: Locating Starbucks

To understand why there can be a Starbucks on every block, we have to start with a can of Maxwell House Coffee. From a 3.1 cup-a-day peak in 1961, US coffee consumption slid downward through the 1980s. It makes sense.…