When General Mills switched to an all natural Trix, the response was not quite what they expected. One mom said, “My kids find the color of the new Trix cereal quite depressing.” Another Trix lover co…
Business
Formally called the theory of the firm, the business category focuses on ownership, production and competition. Our goal is to understand business behavior. For ownership, topics include the corporation and sole proprietorships. For production, the focus involves maximizing profits. With competition, topics relate to a continuum that spans the 4 basic market structures: perfect competition, monopolistic competition, oligopoly and monopoly.
The Mystery of the Disappearing Restaurants
Used to be we would prepare dinner at home while eating out was occasional. No more. Now, especially for lunch and dinner, someone else prepares the food. The Mystery The Atlantic called it “The…
What Amazon Wants For Its HQ2
Our story starts with one of the transistor’s inventors. According to a Wired article, William Shockley is the reason that Silicon Valley grows chips instead of apricots. Although Shockley Semic…
Why We Buy Our iPhones
With its newest and priciest product launch, Apple has made iPhone conspicuous consumption the reason to buy their phone.…
Looking at the Southwest Effect
Sometimes invisible, the Southwest Effect has influenced air fares and air traffic since the 1970s when Southwest was a small Texas carrier.…
Where Parental Leave Leads To Gender Discrimination
Questions about how much paid parental leave new dads should receive is the reason Estée Lauder is being sued by the EEOC.…
Looking at a Global Supply Chain With a Smile (Curve)
A smile curve is a handy way to see that the global supply chain for technology is much more complicated than a Made-in-China label.…
Throwback Thursday: Remembering the Best French Fries
#TBT Throwback Thursday: Looking back at the original McDonald’s french fries that were made with beef tallow, we could say that the taste was worth the fat.…
Throwback Thursday: Remembering When We Were More Connected
With a soaring proportion of households becoming cellphone-only users, on this #TBT we can look back at the disappearing landline.…
How Our French Fries Became More Expensive
When the price of your French fries increased during the past decade, one reason was a potato cartel that was rather similar to OPEC.…