Formally called the theory of the firm, the business category focuses on ownership, production and competition. Our goal is to understand business behavior. For ownership, topics include the corporation and sole proprietorships. For production, the focus involves maximizing profits. With competition, topics relate to a continuum that spans the 4 basic market structures: perfect competition, monopolistic competition, oligopoly and monopoly.

Why Albums Are Longer

We are streaming more of our music with the newest albums having as many as 45 tracks. Where are we going? To some marginal thinking. But first, a bit of history… Music Industry Revenue Does any…

Why We Like Trix and Chips

When General Mills switched to an all natural Trix, the response was not quite what they expected. One mom said, “My kids find the color of the new Trix cereal quite depressing.” Another Trix lover co…

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