As movie star brands, the images conveyed by three of the stars from the Fast & Furious film franchise reflect their macho focus.…
Business
Formally called the theory of the firm, the business category focuses on ownership, production and competition. Our goal is to understand business behavior. For ownership, topics include the corporation and sole proprietorships. For production, the focus involves maximizing profits. With competition, topics relate to a continuum that spans the 4 basic market structures: perfect competition, monopolistic competition, oligopoly and monopoly.
The Minimum Wage Floor Debate
The estimated impact of a federal minimum wage increase to $10, $12, or $15 will create a range of tradeoffs between jobs and earnings.…
An Unusual Pizza Market
When we compare pizza competition on an island to everywhere else, we wind up with some of what we expect but not entirely.…
The Countries That Return Lost Wallets
Looking at honor systems in stores and for lost wallets, we can see how people respond and where to find the most honesty.…
How To Get Speedier Fast Food
Hoping to increase its drive-thru speed, McDonald’s has begun to use voice recognition technology to compete against other fast food chains.…
Throwback Thursday: Was Sears, Roebuck the First Amazon?
#TBT: Through the amazingly similar prefabricated houses that they both have sold, we can see why Amazon has been called the new Sears, Roebuck.…
Why the Name of a Country Is Its Brand
Like corporations, countries engage in branding when they change their name or try to influence what the world thinks about them and their products.…
Why New Coke is Back
An innovative disaster, the introduction of New Coke in 1985 generated so massive a protest that no one ever thought it could return…until now.…
Ice Cream Economics
Whether it’s Ooey Gooey Butter Cake or Salted Crack Caramel, your flavor is a part of the ice cream economics of an ultra-premium creamery.…
What the Grocery Store Says About Us
More than a place to buy food, the grocery store says a lot more about the affluence from our GDP and our subjective well-being.…