When people are not going to drink128,000 Mint Juleps because the Kentucky Derby is postponed, the local mint grower has a problem.…
Why We Should Buy Popcorn at the Movies
When you see why movie theater tickets are cheap and movie theater popcorn is so expensive, you might want to buy more popcorn.…
Why Taco Bell Needs More Hotel Rooms and Tortillas
If you tried to book a room at the Taco Bell pop-up hotel or ordered a burrito at one of their restaurants, you might have seen Taco Bell’s supply problems.…
Where It Costs the Most and Least to Live
While we see similar tastes and shopping patterns in the world’s most expensive cities, the reasons for a high and low cost of living vary.…
The Economic Side of Legal Marijuana
When Massachusetts voters said yes to legal marijuana, they made an economic decision that relates to competition, taxes, and banking.…
The Tipping Paradox
Disliked by many as discriminatory, inconvenient, and even embarrassing, tipping is a paradox because it refuses to disappear.…
The Value of the Brands We Love the Most
Adding to the value of a good or a service, firms in the top 15 global brands like Apple and Amazon have our loyalty by distinguishing what they produce.…
The Mystery of the Missing Jobs
To understand why certain cities have more dog walkers, scientists, and pastry chefs, we just need to look at the geography of jobs.…
The Beer Ads That Started the Corn Syrup War
During Super Bowl LIII, Bud Light’s beer ads started a corn syrup war that unfolded during the game and after but was really about product differentiation.…
Why the Supply of Avocados Could Dip
We could have a problem with our supply of Super Bowl guacamole if Mexico’s pipeline fuel thefts lead to avocado shortages.…