Black Swans and Gray Rhinos

We can use a zoo that includes black swans, gray rhinos, elephants, and camels to describe financial events and human behavior.

A Short Tax (Form) Story

Occupying billions of hours and dollars, tax preparation in the United States could be much simpler if we just copied Estonia.

The $50 That No One Wanted

While a brown M&M and an unread college course syllabus seem very different, they both provide a lesson about the need for default options.

Why We Want to Drive in Circles

As a national leader in building roundabouts, Carmel, Indiana is increasing road safety and diminishing pollution.

When Carbon is Like a Calorie

By looking at the impact of the Affordable Care Act’s calorie label mandate, we can guess how much Google’s emission facts will influence us.

The Behavioral Nudges That Our Trains and Planes Give Us

The best designed railway stations and airports have behavioral nudges that travelers don’t even know they are following.

What the Ability to Delay Gratification Says About You

Looking at delayed gratification through Walter Mischel’s marshmallow test and other studies, researchers can better grasp who will save for retirement.

The Best and Worst Ways to Stop Smoking

Expensive for employers and society, smoking is a habit that requires cleverly designed commitment devices for successfully getting people to quit.

How Chocolate Chip Cookies Explain Why We Save Less

Explained by behavioral economics, we save relatively little for retirement because of intertemporal selfishness and seeing our future selves as strangers.

Dynamic Pricing: How To Lower Your Electric Bill

As monopolies, electric utilities have the pricing power that lets them offer dynamic pricing through smart meters but supply and demand will change slowly.