Why We Want to Drive in Circles

As a national leader in building roundabouts, Carmel, Indiana is increasing road safety and diminishing pollution.

When Carbon is Like a Calorie

By looking at the impact of the Affordable Care Act’s calorie label mandate, we can guess how much Google’s emission facts will influence us.

The Behavioral Nudges That Our Trains and Planes Give Us

The best designed railway stations and airports have behavioral nudges that travelers don’t even know they are following.

Why We Eat Sliced Apples

Influenced by behavioral nudges, we are more likely to eat an apple that is sliced or to pay our taxes when we hear that everyone does.

What the Ability to Delay Gratification Says About You

Looking at delayed gratification through Walter Mischel’s marshmallow test and other studies, researchers can better grasp who will save for retirement.

The Best and Worst Ways to Stop Smoking

Expensive for employers and society, smoking is a habit that requires cleverly designed commitment devices for successfully getting people to quit.

How Chocolate Chip Cookies Explain Why We Save Less

Explained by behavioral economics, we save relatively little for retirement because of intertemporal selfishness and seeing our future selves as strangers.

Dynamic Pricing: How To Lower Your Electric Bill

As monopolies, electric utilities have the pricing power that lets them offer dynamic pricing through smart meters but supply and demand will change slowly.

The Reason For An Income Tax Default (Form)

In Denmark, the government automatically prepares people’s taxes. Because they already have the data they need, the tax authority calculates everyone’s income taxes and sends them notice of how much they owe or will receive as a refund. With 80%…