When their requirements are outdated or illogical, FDA guidelines can create misleading labels for foods like eggs and skim milk.…
What We Don’t Know About Dirt
MLB stadium infields might look like dirt but really, firms have competed to prove that their combination of clay, silt and sand is unique.…
The Hopportunity Cost of the Craft Beer Name Shortage
Craft brewery competition got tougher as the number of craft breweries went up and the number of available beer names went down.…
The Unusual Ad That Sells Washing Machines
Samsung’s washing machine competition demonstrates typical oligopoly behavior through a 66 minute ad that stars red socks.…
A Closer Look at the Digitization in Our Lives
Recorded music used to start with a label and an artist. The production process was expensive because of the skilled technicians and the sophisticated equipment. Add to that a music video, the physica…
Dollars and (Hotel) Scents
Because we retain smells longer than what we see and hear, hotel scents have become a branding tool that accompanies price and service.…
Why We Like Trix and Chips
When General Mills switched to an all natural Trix, the response was not quite what they expected. One mom said, “My kids find the color of the new Trix cereal quite depressing.” Another Trix lover co…
Why We Buy Our iPhones
With its newest and priciest product launch, Apple has made iPhone conspicuous consumption the reason to buy their phone.…
Looking at the Southwest Effect
Sometimes invisible, the Southwest Effect has influenced air fares and air traffic since the 1970s when Southwest was a small Texas carrier.…
Throwback Thursday: Remembering When We Were More Connected
With a soaring proportion of households becoming cellphone-only users, on this #TBT we can look back at the disappearing landline.…