After visiting NASA in 1984, Coca-Cola started a cola space race against Pepsi that did not quite work out as it expected.…
How “Trolls World Tour” Is Changing the Movie Business
On April 10, when Trolls World Tour was supposed to hit the movie theaters, none were open. So NBCUniversal decided to proceed with a streaming release instead. Other studios were postponing film open…
When Finger Lickin’ Became a Problem
With new social norms and health requisites, companies like Domino’s and Apple are producing pandemic advertising that conveys a different message.…
How Mattress Markets Have Inflated
An example of the revolution in mattress markets, Casper has been a leader and a victim of the competition that its innovation inspired.…
What Restaurants Really Sell Us
While many of us think that restaurants sell us food, economists point out that they are actually renting space to diners for several hours.…
Why Companies Care About Color
More than something we just see, the power of color relates to our taste, global trends, our moods, and how firms compete.…
Nike’s Amazon Problem
Nike’s Amazon problem related to the difficulty that most big brands would have with losing power at the Everything Store.…
How to Develop a New Apple
Like iPhones and iPads, Cosmic Crisp apples were developed and tested and patented by scientists during many years of research.…
Why Our Movie Theaters Will Change
When the Justice Department terminates a rule from approximately 70 years ago, movie industry economics could change what we see at local theaters.…
What Feta Farmers Fight For
The EU provides feta cheese makers protection from competition through a geographical indication that gives their name monopoly power.…