With its newest and priciest product launch, Apple has made iPhone conspicuous consumption the reason to buy their phone.…
Looking at the Southwest Effect
Sometimes invisible, the Southwest Effect has influenced air fares and air traffic since the 1970s when Southwest was a small Texas carrier.…
Throwback Thursday: Remembering When We Were More Connected
With a soaring proportion of households becoming cellphone-only users, on this #TBT we can look back at the disappearing landline.…
How Our French Fries Became More Expensive
When the price of your French fries increased during the past decade, one reason was a potato cartel that was rather similar to OPEC.…
Why the Greek Yogurt Invasion Was More Than Yoplait’s War
The story of Yoplait’s unsuccessful battle against a Greek Yogurt invasion is really about a war that old food brands are fighting.…
Why Tequila Drinkers Need Protection
Like sparkling wine that is called Champagne and cheese that is Parmesan, Mexican tequila is legally protected, even with Desperados tequila-flavored beer.…
A Different Kind of Apple Patent
Whether looking at the iPhone or at Washington state’s farmers, producers care about apple patents that protect new products.…
How Color Helps Firms Compete
When the tiny box is robin egg blue or the delivery truck is brown, those color trademarks convey an identity that makes color more meaningful.…
March Madness Money Facts
Involving multiple markets and hundreds of millions of dollars, March Madness money facts relate to the NCAA, coaches, teams and the extra beer we buy.…
How Restaurant Psychology Affects Us
Including music and seating design, restaurant psychology affects table turnover by influencing how fast we eat and drink.…