Why Coca-Cola Is Going After the Zombies

Looking at how Coke competes, we can see that they believe less is more as they discontinue hundreds of brands like Tab.

The Story of a New Apple (Called the SnapDragon)

Similar in some ways to Apple’s iPhone 12, Cornell University has developed two new apples that reflect years of research and development.

How the Pandemic Ended Peak TV

Before COVID-19, we thought that peak TV was a rising number as more original shows were written and produced but the industry has changed.

How Algorithms Change Gasoline Prices

Looking at gasoline prices that are controlled by algorithms, we could be surprised by how they affect competition.

The Coke Pepsi Space Race

After visiting NASA in 1984, Coca-Cola started a cola space race against Pepsi that did not quite work out as it expected.

How “Trolls World Tour” Is Changing the Movie Business

On April 10, when Trolls World Tour was supposed to hit the movie theaters, none were open. So NBCUniversal decided to proceed with a streaming release instead. Other studios were postponing film opening dates by as much as a year.…

When Finger Lickin’ Became a Problem

With new social norms and health requisites, companies like Domino’s and Apple are producing pandemic advertising that conveys a different message.

How Mattress Markets Have Inflated

An example of the revolution in mattress markets, Casper has been a leader and a victim of the competition that its innovation inspired.

What Restaurants Really Sell Us

While many of us think that restaurants sell us food, economists point out that they are actually renting space to diners for several hours.

Why Companies Care About Color

More than something we just see, the power of color relates to our taste, global trends, our moods, and how firms compete.