Valentine's Day history
Macroeconomic Measurement
How Valentine’s Became a Chocolate and Card Day

Smithsonian Magazine tells us that India wants to rebrand Valentine’s Day. Urging their citizens to shift to their own culture from a Western tradition, the Modi government proclaimed that February 14 would be “Cow Hug Day.” In the West also,…

Valentine's Day history
Behavioral Economics
How a (Hershey’s) Kiss and Free Shipping Are Similar

Whether enjoying free shipping or free chocolates, consumers have a similar response because of the word “free.”

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