How Valentine’s Became a Chocolate and Card Day

Smithsonian Magazine tells us that India wants to rebrand Valentine’s Day. Urging their citizens to shift to their own culture from a Western tradition, the Modi government proclaimed that February 14 would be “Cow Hug Day.” In the West also,…

How a (Hershey’s) Kiss and Free Shipping Are Similar

Whether enjoying free shipping or free chocolates, consumers have a similar response because of the word “free.”