When a logo changes, it can signal the evolution of a brand for companies and government agencies that range from MasterCard to NASA.
Researchers at Purdue University are designing a moon habitat whose surprising location makes it resilient and safe.
Although three missions are scheduled to depart for Mars during the next several weeks, we have not yet established who owns outer space property.
Just like the U.S. Postal Service needed private sector planes when they created airmail, so too did NASA need SpaceX rockets.
After visiting NASA in 1984, Coca-Cola started a cola space race against Pepsi that did not quite work out as it expected.
When we hear about a red Tesla with a Starman inside orbiting the sun, we can think of a growing space economy that is adding to the GDP.
By crowdsourcing innovation through a contest, NASA hopes to solve a poop problem with financial incentives that have dependably spurred invention.
Through incentives that encourage participants to solve design problems, contests can use the benefits of crowdsourcing to stimulate innovation.