Why We Need New Logos

When a logo changes, it can signal the evolution of a brand for companies and government agencies that range from MasterCard to NASA.

Where You Can Live On The Moon

Researchers at Purdue University are designing a moon habitat whose surprising location makes it resilient and safe.

Why Now Is the Perfect Moment for a Mars Mission

Although three missions are scheduled to depart for Mars during the next several weeks, we have not yet established who owns outer space property.

Why NASA Needed SpaceX

Just like the U.S. Postal Service needed private sector planes when they created airmail, so too did NASA need SpaceX rockets.

The Coke Pepsi Space Race

After visiting NASA in 1984, Coca-Cola started a cola space race against Pepsi that did not quite work out as it expected.

What Outer Space Adds to the GDP

When we hear about a red Tesla with a Starman inside orbiting the sun, we can think of a growing space economy that is adding to the GDP.

January 2019 Friday’s e-links: From Slowbalization to the Psychology of Food and Libraries

Friday’s e-links: Today we share an episode of the Trade Talks podcast that talks about the slowdown in globalization through three lenses.

The Newest NASA Challenge

By crowdsourcing innovation through a contest, NASA hopes to solve a poop problem with financial incentives that have dependably spurred invention.

The Amazing Innovations That Contests Create

Through incentives that encourage participants to solve design problems, contests can use the benefits of crowdsourcing to stimulate innovation.

Bringing The Martian Down to Earth

For pure enjoyment The Martian is a good read but also it helps us recognize how travel to Mars has and will have positive externalities on earth.