When a Dating App Is Like a Can Opener

A dating app can lead to face swiping fatigue. With a slew of pictures and bios to consider, users can find it harder to select the right person. Analysts have suggested that the endless supply makes the search go on…

How Subscriptions Could Affect Car Sales

Through a BMW subscription, the incentive to buy a menu of extras like heated steering wheels shifts from the typical car dealer’s option package.

The Choice Fatigue That Exhausts Us

Making decision after decision everyday on what to wear, what to eat, what to read, and what to watch, we create more choice fatigue.

Why We Suffer From FOMO

With social media telling us everything our friends are doing and much more, many of us experience FOMO (Fear Of Missing Out).

Handy Banking Quotes

Car buyers typically display decision fatigue when asked to choose among “4 styles of gearshift knobs, 13 kinds of wheel rims, 25 configurations of the engine and gearbox and a palette of 56 colors for the interior.” Too worn out…

Presidential “Choice Fatigue”

Because with decision fatigue, the more decisions we make, the less energy we have for making decisions, so we increasingly prefer a default.