Faced with hundred of thousands of titles to choose from and what might be called peak TV, our response is surprising.
When supermarkets multiplied the number of shoppers’ choices, they wound up with a product explosion and a paradox.
The trajectory of internet prices in markets that had never before existed is not entirely what we might have expected.
When supermarkets carry fewer products, they lose the benefit of more variety but also minimize the cost of creating too many decisions.
Making decision after decision everyday on what to wear, what to eat, what to read, and what to watch, we create more choice fatigue.
With social media telling us everything our friends are doing and much more, many of us experience FOMO (Fear Of Missing Out).
Car buyers typically display decision fatigue when asked to choose among “4 styles of gearshift knobs, 13 kinds of wheel rims, 25 configurations of the engine and gearbox and a palette of 56 colors for the interior.” Too worn out…