When Less Is More at Dunkin’ Donuts

When a firm like Dunkin’ Donuts does some rebranding with a name change, it is trying to send a new message to its customers

Who Will Care About the Starbucks Price Hike?

When coffee drinkers hear that some prices at Starbucks will rise, their response will depend how how elastic their demand is.

Competition: How Do Cups Affect Our Taste?

I don’t quite understand why Dunkin’ Donuts and Starbucks use white cups. Sensory researchers have concluded that the color of the cup affects our taste perception. When 57 participants were asked to rate hot chocolate on several sensory scales, their…

Coach and the Chinese Consumer

Reporting their 4th quarter earnings yesterday, Coach, the handbag and accessories retailer, disappointed investors when they said that US department store and factory outlet sales had slowed. They did report, though, that sales of their handbags and accessories were up…