Where Soda Pop Means More Than a Carbonated Drink

When some of us say “soda” and others “pop,” we are asking for a carbonated soft drink and also, perhaps, signaling our cultural differences.

Coke’s “‘Delicious! Refreshing! Exhilarating!’” Marketing Strategy

By Mira Korber, guest blogger. Imagine Coca-Cola for a moment. Polar Bears, Santa Claus, a time when soda still came in refillable glass bottles…perhaps, for the health-conscious, high fructose corn syrup? And if you live in Singapore, you might even…

Coke and Pepsi

Pepsi has discovered that “fun for you” (chips and soda) increases revenue more than “good for you” (oatmeal, fruit juice, Gatorade). According to the WSJ, with Pepsi losing market share to Coke, they will focus more advertising dollars on “fun…

Soda Wars

Diet Coke just pushed Pepsi out of the #2 spot in soda sales. Other soda facts… As reported by Beverage-Digest, Coke (17%) remains the most popular carbonated soft drink with Diet Coke (9.9%) next and then Pepsi (9.5%) and Mt.…