How Covid-19 Changed Our Spending

There was an unusual spike in demand that began during March 2020. It signaled the beginning of the lockdown: Spirits had the largest gain. But that was not the whole story. Consumer Spending Changes More Our spending patterns changed during…

How the Pandemic Affected Peanuts and Butterflies

Very different under normal conditions, peanut butter and butterflies become rather similar during a coronavirus lockdown.

Why a Fish is Like a Pig

Invisible to most of us, the fish farms that produce almost half of our seafood are figuring out how to cope with less restaurant demand.

What We Can See Through the Ghost Whopper

While most of us cannot buy the newest Halloween burgers at Burger King, we will see ads for the Ghost Whopper that could increase our demand.

Weekly Roundup: From Fake Stats to Slippery Glue

Our Posts Roundup Sunday 3.22.15 The bundles that make life pleasant…more Monday 3.23.15 Where American cars are made…more Tuesday 3.24.15 What March Madness really represents…more Wednesday 3.25.15 Why Sunday shopping matters…more Thursday 3.26.15 Making ketchup that glides…more   Friday 3.27.15 How…

How Temptation Bundling Can Help You Exercise More

Because cost and benefit analysis shows that temptation bundling for gym attendance encourages healthier behaviors, the approach can be used elsewhere.

Was That Birthday Card Really Free?

Have you ever been delighted that you got something for free? I was until I read “the cost of zero cost” in Dan Ariely’s book, Predictably Irrational. My story begins at a Papyrus store in NYC. About to pay for several…

Everyone Hates Free Parking

By Mira Korber, guest blogger. Last Friday evening, two unexpected things happened at the highly attended Palm Beach International Equestrian Center (PBIEC) “Nations Cup” event. 1. I saw Donald Trump in the flesh — he’s very tall — from about two feet…

Supply, Demand and Internet Dating

What if, “you’re an 8 constantly chasing after 10s and constantly being chased by 6s?” Described in the Financial Times, the developers of Match.com’s algorithm, codenamed Synapse, have an answer. “It’s just supply and demand.” On the supply side, we…

PC Benefits

We know that the computer has really made a difference. It replaced typewriters, photo albums, calculators and maybe even travel agents. But still, can we precisely state its impact? Yes, $1700. Economists have calculated that each year since 1977, on…