March Madness is a brand. As a trademarked phrase, it represents more than a tournament. It is a massive moneymaker that creates excitement, rivalries, and riveted viewership. It also represents NCAA gender inequality. NCAA Gender Inequality At this year’s tournament,…
Whether looking at what fans spend and wager or the NCAA, the coaches, the teams, the media, and corporate promotions, March Madness is about big business.
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