What We Can Learn From a Child and a Marshmallow

Since nursery school children first took the marshmallow test in 1972, researchers have revised the experiment and its meaning.

Why We Needed to Retake the Marshmallow Test

After doing their own version of the marshmallow test, researchers from NYU and UC Irvine told us to look at the value of delayed gratification somewhat differently.

The Town That Is Fighting a Leaf Blower War

Assume you drive from Los Angeles to Denver. Then, you blow leaves for one hour. The leaf blower will create more “smog forming” pollution than your car:   Where are we going? To delayed gratification. But first, a leaf blower…

What the Ability to Delay Gratification Says About You

Looking at delayed gratification through Walter Mischel’s marshmallow test and other studies, researchers can better grasp who will save for retirement.

What You Can Learn From the Marshmallow Test

Forty years ago, psychologist Walter Mischel began studying delayed gratification by giving young children a choice. A child and a single marshmallow were left in a room. The child could have one marshmallow now or two when the adult returned…

Amazon Prime and Delayed Gratification

Would you rather pay $79.00 or $95.88 for the same service? Amazon just figured out how to get the $95.88 from some people. People who sign up for Amazon Prime get “free” (but we know there is no such thing as…

Will Power and Wealth

Observing young children, scientists believe they can predict certain adult outcomes. One classic study from the 1960s involved delayed gratification.  A child and a single marshmallow were left in a room. The child could have one marshmallow now or two…

The Marshmallow Test and Financial Reform

Is it possible that the marshmallow test relates to financial reform? As described in a 2009 New Yorker article by Jonah Lehrer and a WNYC Radio Lab podcast, a marshmallow test given to 4 year olds might predict adult behavior.…