Why a Free Race Like the Tour de France is Really Expensive

Although spectators watch the Tour de France for free along its route, the race is able to generate huge revenue for its owners.

Six Surprising Facts About Our Prescription Drug Spending

Called a prescription escalator, our prescription drug spending is more about efficacy and age than the rising prices that we say we see.

Why a Safety Net Should Catch Kids

Assume your government has $1 to spend on a social safety net. You need to decide who gets what. One way is ROI–the Return On your Investment. Of course we can ask about return through non-dollar criteria. But what if…

What Chuck E. Cheese Teaches Us About Money

When Chuck E. Cheese changed the kinds of payment cards that kids and their parents used for games and food, they created new spending incentives.

Disrupting the Movie Industry

With many of us rarely going to a theater, we can see why movie attendance is down and the chance for industry disruption is up.

The Economics of the Pumpkin Slingshot

For the next bite of a doughnut or the next try at a pumpkin slingshot, economist Alfred Marshall’s marginal analysis helps you decide whether to say yes.

How Much Healthcare?

When the Netherlands pays for a mother’s first week at home after child birth, we get a message about their healthcare coverage.

Why a Pasta Pass is About More Than Spaghetti

Selling 21,000 seven week pasta passes, Olive Garden’s never ending pasta promotion is providing unlimited carbs with a hefty serving of economics.

What the Duck Curve Says About Renewable Energy

Illustrated by the Duck Curve, we have renewable energy problems because solar and wind power need a dependable alternative for the evening’s peak usage.

Weekly News Roundup

Our weekly news roundup includes Starbucks Rewards and marginal thinking, the opportunity cost of housework, and how clothing affects human capital.