What We Can See Through the Ghost Whopper

While most of us cannot buy the newest Halloween burgers at Burger King, we will see ads for the Ghost Whopper that could increase our demand.

What an Economist Says About 300 Hamburgers

Hearing the Clemson University football team got 300 burgers at the White House, an economist might name the resources needed for a quarter pounder.

Burger Wars

By Mira Korber, guest blogger. Times have changed. Wendy’s is now the second largest fast food chain restaurant in the US. This interesting Atlantic article describes how Wendy’s savvy marketing pushed BK from second place to third. By focusing on…

Fast (and Slow) Food

Wendy’s is about to pull ahead of Burger King in the U.S. The reason? People care about their lettuce and the shape of their burgers. Led by new ownership, Wendy’s now has 11 different greens (not just iceberg), a slightly rounded bun…