Pumpkin Spice Latte popularity
Food and Drink
Why We Like the Pumpkin Spice Latte

Released at the end of August and available though the fall, the Starbucks Pumpkin Spice Latte is seasonal for a clever reason.

Weekly Economic News Roundup and Pumpkin Spice Latte
What's Trending
The Surprising Reason That We Love Our Pumpkin Spice Lattes

An economist can explain the surprising reason that we eagerly anticipate the yearly launch of Pumpkin Spice Latte from Dunkin’ and Starbucks.

Weekly Economic News Roundup and Pumpkin Spice Latte
Economic History
Why We Want a Starbucks Pumpkin Spice Latte

The reason that we cannot resist limited edition drinks like a Starbucks Pumpkin Spice Latte is diminishing marginal utility.

Weekly Economic News Roundup and the limited edition drinks
What's Trending
Why a Starbucks Christmas Tree Frappuccino Has a Brief Life

The Christmas Tree Frappuccino had a short life. It was here Thursday and gone Monday. But Starbucks had a good reason. Frappuccino History The Christmas Tree Frappuccino was the latest in a limited edition frappuccino line-up. Starbucks tells us that…

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