Why the Swiss Matterhorn Matters

Decisions made by Toblerone’s parents company mean that the Swiss chocolate bar will need to shed some of its “Swissness.”

Where Shrinkflation is Spreading

Obscuring the impact of inflation on products that range from cat food to coffee, shrinkflation has spread.

How to Hide a Price Increase

Expecting consumers to resist 8.3 percent inflation, some retailers have figured out hidden price increases that are tough to see.

The Mystery of the Shrinking Pretzel Packages

We have a mystery when we see that corporations are shrinking packages while their CEOs’ inflation expectations are uninformed.

Where Shrinkflation Is Retail Camouflage

Concerned that inflation might reduce sales, the remedy is shrinkflation through which food makers reduce package size.

How Shrinkflation Makes More Become Less

When a producer is concerned that a price increase will diminish sales and increase consumers’ ire, the other alternative is shrinkflation.

Throwback Thursday: Remembering When Package Sizes Shrunk

When manufacturers began downsizing packages in the U.K., we got less chocolate in a bar, fewer teabags in a box and smaller Creme Eggs.