The Chips We Love and Hate

As supply chain problems continue, we will see fewer chips from Doritos and also from the auto manufacturers that need chips for car options.

Why Toyota is an American Car

A source of jobs and economic growth, the leading manufacturer of American made cars is not a U.S. firm because of globalization.

Why Hurricanes Cost More Than We Think

BMW’s problems began after it decided to “adopt a vortex.” Where are we going? To the economic impact of a storm. But first, the BMW story… Like hurricanes are named in the U.S., so too are high- and low-pressure weather…

Oligopoly: Two Great Ads

During August, 2010, this picture of VW’s headquarters appeared in Google Street View. Fiat actually was following a Google car and then parked, at the right moment, in front of VW for the shot. In Santa Monica, CA, Audi and…

Mass Production: A BMW

I wonder if Henry Ford would have been surprised by this 15 minute BMW factory production video tour (below). Few people, lots of robots, the process begins with a colorless shell and ends with the BMW moving off the assembly…

Naming the Weather

BMW had to apologize for bad weather.  It all began when their advertising agency decided to buy naming rights to a high-pressure area. Like hurricanes are named alphabetically in the U.S., high- and low-pressure weather areas that approach Central Europe…