Looking at Our Restaurant Anxiety

As COVID-19 intensifies our restaurant anxiety, an entire dine-in industry is experiencing cataclysmic upheaval.

Why McDonald’s Likes the Drive-Thru

Because of the role it played in the U.S. and globally during pandemic lockdowns, McDonald’s drive-thru has become more important.

What a Tip Tells Us

Wherever the economy reopens, we will return to tipping behavior that not only sends a message about us but also about what others expect.

The Oyster, the Martini, and Happy Hour Economics

More than oysters and martinis, a Happy Hour at your favorite restaurant is really all about how supply and demand create more revenue.