What a Behavioral Economist Says About Exercise

Further evidence that economics is everywhere, a behavioral economist knows how to incentivize exercise through temptation bundling.

The Two Best Ways to Keep Your New Year’s Resolutions

To keep our New Year’s resolutions, behavioral economics has several simple suggestions that painlessly preserve our discipline.

How Taylor Swift Uses Temptation Bundling

Because album bundles increase our demand for a star’s recordings, they help to propel a song or album to the #1 Billboard spot.

Two Ways to Keep a New Year’s Resolution

Called temptation bundling and piggybacking, ideas from behavioral economics provide some easy to follow methods for keeping our New Year’s resolutions.

Lazy Lauren

Dear Alexa, I have to admit I’m getting lazy. As always, my New Year’s resolution is to get in shape. But the protein shakes and five a.m. wake up calls just aren’t as appealing as they used to be. Why…

The Easiest Way to Keep a New Year’s Resolution

Combining our “wants”and “shoulds” into temptation bundling, we wind up with a commitment device that helps us keep our New Year’s resolutions.

Weekly Roundup: From Grocery Bags to Soda Bottles

Our everyday economics includes developing nations, human capital, environment, behavioral economics, consumer spending, health care,incentives & sin taxes.

The Unexpected Impact of Reusable Grocery Bags

Knowing that reusable grocery bags shifts consumer spending to more indulgent purchases, supermarkets can respond with new prices and product placement.

Weekly Roundup: From Fake Stats to Slippery Glue

Our Posts Roundup Sunday 3.22.15 The bundles that make life pleasant…more Monday 3.23.15 Where American cars are made…more Tuesday 3.24.15 What March Madness really represents…more Wednesday 3.25.15 Why Sunday shopping matters…more Thursday 3.26.15 Making ketchup that glides…more   Friday 3.27.15 How…

How Temptation Bundling Can Help You Exercise More

Because cost and benefit analysis shows that temptation bundling for gym attendance encourages healthier behaviors, the approach can be used elsewhere.