Why Starbucks Is Like Fortnite

Whether looking a Pumpkin Spice Latte from Starbucks or a LeBron James skin from Fortnite, we would see the impact of limited editions.

An Epic Disagreement Between Apple and Fortnite

In the Epic v. Apple legal battle, the court may have to decide whether to upset the power that Apple has through its app store.

How Reese’s Pieces Are Like Ray-Bans

With tectonic shifts in the TV and film business, movie product placement has remained a dependable marketing tool.

What We Don’t See in a Movie Theater

For a century, movie theater innovation repeatedly attracted us just when it appeared that we would stay home.

The Impact of a Price on Music and Wine

Because of the impact of a price, our opinion of the music from a Stradivarius violin or the taste of a fine wine could change.

The $1.9 Million Pigeon

When two Chinese businessmen both want the same birds, racing pigeon prices can go sky high into the stratosphere.

How the Pandemic Ended Peak TV

Before COVID-19, we thought that peak TV was a rising number as more original shows were written and produced but the industry has changed.

Where LEGO is More Than a Toy

Instead of spending hours or even days constructing a multi-thousand piece set, many thousnads of people prefer investing in LEGOs.

How Vinyl and Streaming Are Similar

Changes in recorded music sales were fueled by new formats that started with vinyl and eventually became streaming.

Why It’s Tough to Make a Movie During a Pandemic

Similar to schools and businesses, the reopening cost of making a movie safely during the coronavirus pandemic requires extra people, time, and money.