Like iPhones and iPads, Cosmic Crisp apples were developed and tested and patented by scientists during many years of research.
During Super Bowl LIII, Bud Light’s beer ads started a corn syrup war that unfolded during the game and after but was really about product differentiation.
McDonald’s current delivery problem with soggy French fries is somewhat similar to what it had to solve more than forty years ago.
Samsung’s washing machine competition demonstrates typical oligopoly behavior through a 66 minute ad that stars red socks.
When General Mills switched to an all natural Trix, the response was not quite what they expected. One mom said, “My kids find the color of the new Trix cereal quite depressing.” Another Trix lover complained, “It’s basically a salad now.”…
When a Subway footlong is 11 inches and a box of Whoppers is half full, we can ask about the lawsuits that tried to remedy their misleading packaging.
Perfect for brands like Snickers and Bud Light, $5 million Super Bowl ads have the audience and the hype that lets large firms share a distinct message.
Suggesting luxury or freshness or just plain pleasing, sometimes product sounds can be an unforgettable competitive tool.
About more than their recipes, food makers can achieve product differentiation through sound and packaging because taste is multi-sensory.