Pink It, Shrink It, and Gender Design Discrimination

For years, women have needed sweaters, jackets, even snuggies at work. The reason takes us to some solid science…for men. Our story starts with a 154 pound man in a business suit. Decades ago, the American Society of Heating, Refrigerating…

An Unintended Consequence of Football Helmets

Regulation can have unintended consequences. With football helmets or seat belts or even financial regulation, protection can create more reckless behavior.

Unintended Consequences: Cholesterol, Cars and Unemployment

Statins, seat belts and unemployment benefits reduce some of life’s risks. Yes? Not always… Told that statin medication would diminish high cholesterol, some people eat more cheese, more ice cream, more steak. The result? Less healthy diets. Knowing that seat…