How McDonald’s Built a Better Burger

From the beginning, McDonald’s had the fast food recipe. Seventy years ago, its milkshake salesman, Ray Kroc, wanted to see why they had ordered 10 of his multi-mixers. With each one able to make five shakes, a 50-shake capability was…

Restaurant Economics: How to Make 1500 Meals a Day

At 2 am, converging at the delivery entrance of Balthazar in NY’s SoHo are mussels from New Zealand, russet potatoes from Idaho, steak from the Midwest and chicken breast and bacon from Prince Edward Island while some Little Skookum oysters originated in Washington State.…