Why Fortnite and Ferrari Became a Pair

When it comes to collaboration, Oreo and Fortnite have discovered that sometimes two brands can be better than one.

Why Starbucks Is Like Fortnite

Whether looking a Pumpkin Spice Latte from Starbucks or a LeBron James skin from Fortnite, we would see the impact of limited editions.

An Epic Disagreement Between Apple and Fortnite

In the Epic v. Apple legal battle, the court may have to decide whether to upset the power that Apple has through its app store.

A Virtual Version of Conspicuous Consumption

Doing little to help us win games, our video game shopping for outfits and dance moves creates some conspicuous consumption.