Expecting consumers to resist 8.3 percent inflation, some retailers have figured out hidden price increases that are tough to see.
How (Fortnite’s) It’s Complicated Became Complicated
The backpack kid is one of several emote creators who sued Fortnite because they believe they have copyright protection of their moves.
Why Fortnite and Ferrari Became a Pair
When it comes to collaboration, Oreo and Fortnite have discovered that sometimes two brands can be better than one.
Why Starbucks Is Like Fortnite
Whether looking a Pumpkin Spice Latte from Starbucks or a LeBron James skin from Fortnite, we would see the impact of limited editions.
An Epic Disagreement Between Apple and Fortnite
In the Epic v. Apple legal battle, the court may have to decide whether to upset the power that Apple has through its app store.
A Virtual Version of Conspicuous Consumption
Doing little to help us win games, our video game shopping for outfits and dance moves creates some conspicuous consumption.