For every cab ride, NYC records the place, time, fare (and the tip if a credit card is used). Using the taxi database, Gawker was able to figure out Kourtney Kardashian’s and Judd Apatow’s…
Environmental Issues: Making It Easier To Be Green
“Paul owns shares in company A. During the past year he considered switching to stock in company B, but he decided against it. He now learns that he would have been better off by $1,200 if he ha…
The Market System: Defaults and Decisions
Coffee: At Starbucks, I order a Grande West Java Black Eye Clover in a Vente cup. My drink requires 4 decisions. Software: Downloading software, don’t you just check the default package rather t…
Presidential "Choice Fatigue"
Because with decision fatigue, the more decisions we make, the less energy we have for making decisions, so we increasingly prefer a default.…