When Organ Donors Need More Than a Nudge

Sometimes increasing deceased organ donations takes more than a nudge because of the behind-the-scene details that are necessary.

Our Taxi Tips

For every cab ride, NYC records the place, time, fare (and the tip if a credit card is used). Using the taxi database, Gawker was able to figure out Kourtney Kardashian’s and Judd Apatow’s tips because of time stamped photos that included a taxi medallion number. We…

Environmental Issues: Making It Easier To Be Green

“Paul owns shares in company A. During the past year he considered switching to stock in company B, but he decided against it. He now learns that he would have been better off by $1,200 if he had switched to…

The Market System: Defaults and Decisions

Coffee: At Starbucks, I order a Grande West Java Black Eye Clover in a Vente cup. My drink requires 4 decisions. Software: Downloading software, don’t you just check the default package rather than selecting from a customized list of alternatives?…

Presidential “Choice Fatigue”

Because with decision fatigue, the more decisions we make, the less energy we have for making decisions, so we increasingly prefer a default.