How Music Affects Our Shopping Behavior

In a store or restaurant, music tempo is an atmospheric tool that firms engaging in monopolistic competition can use to increase customer spending and time.

Abercrombie’s “Terrible, Terrible News”

Sometimes the wrong people wear the right products. It just happened to Abercrombie & Fitch. Here is the story: According to the NY Times, it all began when an employee conveyed to A & F’s CEO the “terrible, terrible news”…