When a Dating App Is Like a Can Opener

A dating app can lead to face swiping fatigue. With a slew of pictures and bios to consider, users can find it harder to select the right person. Analysts have suggested that the endless supply makes the search go on…

The Choice Fatigue That Exhausts Us

Making decision after decision everyday on what to wear, what to eat, what to read, and what to watch, we create more choice fatigue.

Can More Be Less?

At Starbucks, no one orders just a regular coffee, at the Gap, we look at easy fit or relaxed or straight leg, and when selecting health insurance, we think about deductibles and prescription drug coverage. Everywhere we have many choices.…