How Reese’s Pieces Are Like Ray-Bans

With tectonic shifts in the TV and film business, movie product placement has remained a dependable marketing tool.

How Firms Compete With Hidden Messages

Have you noticed the arrow in FedEx’s logo? Especially because, in class, we have been looking at how oligopolies compete, I appreciated what this BusinessInsider slideshow said about their logos: A competitive market structure shapes business behavior. For oligopolies, that…