brand value Archives

October 1, 2024

Published by Elaine Schwartz at October 1, 2024

Sometimes a brand says more than we realize. Brand Logos Do take a closer look at the Amazon logo. With a smile-shaped arrow that stretches from […]

August 12, 2022

Published by Elaine Schwartz at August 12, 2022

With advertisements easy to ignore, food and beverage companies are increasingly using TV product placement as a competitive strategy.

November 4, 2021

Published by Elaine Schwartz at November 4, 2021

As rebranding Facebook unfolds, the firm's strategy and structure are supposed to reflect its new identity as Meta.

May 29, 2019

Published by Elaine Schwartz at May 29, 2019

Like corporations, countries engage in branding when they change their name or try to influence what the world thinks about them and their products.

brand value