Why Runners Are Like Economists

Because of sneaker technology, the seconds that runners have sliced off the records will continue during this month’s Olympic trials.

What Japan’s Olympic Planners Never Bargained For

On the surface, rescheduling the Tokyo Olympics could sound manageable but looking at ticket refunds reveals the gargantuan costs.

How Tiger Woods Helped Nike Sell Golf Balls

At $20 million a year for 30 years, a sports marketing expert said Hideki Matsuyama could “unlock $600 million in endorsements” because of yesterday’s Masters win at Augusta National. It’s all about the hats and the shirts. Let’s take a…

How Baseball Can Solve Its Home Run Problem

When we look at baseball’s home run problem through an economic lens, we see how labor and capital have made a huge difference.

How March Madness Generates Gender Bias

March Madness is a brand. As a trademarked phrase, it represents more than a tournament. It is a massive moneymaker that creates excitement, rivalries, and riveted viewership. It also represents NCAA gender inequality. NCAA Gender Inequality At this year’s tournament,…

Where An Online Collectible is Worth $69 Million

Using V-bucks, Fortnite players accumulate the skins that make look alike video characters more unique. One thousand V-bucks could cost close to $9.99. Below, you are looking at a rare skin:   Similar and yet very different, another online collectible…

What a Difference a Fan Makes…Maybe

This week, during the first five days of the 2021 Australian Open, the stadium was packed…by pandemic standards. It was 50 percent occupied with up to 30,000 fans. Then, authorities declared a snap lockdown because of a Covid outbreak. The…

How Super Bowl LV Is Different

On January 30, 2000, 11 start-ups ran Super Bowl ads. Within just a year, eight were gone because of a bankruptcy or a buyout. $2 million or so was a lot for a young firm to spend: 2021 Super Bowl…

Why the MLB Gender Grade Is a C

With two masters degrees and a Cardinals internship on her resume, Rachel Balkovec was ignored by 15 baseball teams when she applied for a coaching job. Then though, she applied as Rae, and got a ton of responses… until they…

The Sticky Side of Sports Viewership

Although everyone expected a spike in sports viewership when games resumed, they were surprised by the fans’ response.