How To Spend $7 Million

Slowing an upward march, the price of Super Bowl ads remained high as did their demand and probable return on a massive investment.

How the Fed Can Determine a Superstar’s Pay

When we look at Shohei Ohtani economics, we see how the time value of money relates to his $700 million pay package and to us.

Why Sports Stadiums Create Dilemmas

Like all sports projects, renovating Arthur Ashe Stadium requires choosing between most fans and the minority that brings the most revenue.

How Super Shoes Shrink Elite Runners’ Race Time

Diminishing their race time, elite marathon runners wear state-of-the-art super shoes from Nike and Adidas.

How Pay and Boots Reflect the World Cup Gender Gap

Through Women’s World Cup football, we can see how a male bias created a gender pay gap and shoe discomfort.

When Our Performance Peaks

Identifying when we achieve our peak physical and mental performance, researchers present hope for almost every age group.

The Unexpected Sides of Pickleball

Reflecting the impact of a fast growing sport, pickleball economics takes us to a slew of unintended consequences.

How to Gobble 62 Hot Dogs

Watching competitive eating at the annual Nathan’s contest, we need an economic explanation to understand the results.

What Air Jordan Says About Capitalism

There is no need for a spoiler alert because we all know how Air ends. But there is so much more. Air Jordan Capitalism Today, our story starts with an Elizabeth Gilbert (Eat Pray Love author) New Yorker magazine interview.…

The Golf Gender Gap

Asking what is blocking women’s access to the the C-suite, one of our answers could be the golf gender gap.