Adding to the value of a good or a service, firms in the top 15 global brands like Apple and Amazon have our loyalty by distinguishing what they produce.…
The Tiny Screw That Made a Big Difference
Unable to mass produce a tiny screw, Apple’s Mac Pro plant in Austin, Texas demonstrated the problem with U.S.manufacturing.…
The Real Problem With Facebook’s Business Model
To understand the problem with Facebook’s ad revenue business model, we can just look at the role played by price as an incentive.…
How Airports Are Like Apple
Looking at the ten most popular large U.S. airports, we see competition that is designed to attract airlines and travelers.…
U.S. Steel and Apple: From One Billion to One Trillion
Rather like Apple just became the first trillion dollar corporation, in 1901 U.S. Steel took us past the billion dollar threshold.…
Deciding Where the iPhone X Is Most Expensive
Looking around the world, you might discover that iPhone X prices aren’t the best indicator of where it is most expensive.…
Why We Will or Won’t Stand in Line
Apple’s iPhone X went on sale Friday. At their Palo Alto store, the first person in line arrived Tuesday evening at 9:30. By late Thursday the queue was described as “75+ chairs long.̶…
Why We Buy Our iPhones
With its newest and priciest product launch, Apple has made iPhone conspicuous consumption the reason to buy their phone.…
How a Sound Sells a Product
Suggesting luxury or freshness or just plain pleasing, sometimes product sounds can be an unforgettable competitive tool.…
What Happens When the Price Isn’t Right
Maybe 20% of all online prices change daily. Some even change every few minutes. When the Wall Street Journal compared Amazon, Sears and Best Buy, they saw intraday prices bounce between a low of $744…