Apple’s iPhone X went on sale Friday. At their Palo Alto store, the first person in line arrived Tuesday evening at 9:30. By late Thursday the queue was described as “75+ chairs long.̶…
Why We Buy Our iPhones
With its newest and priciest product launch, Apple has made iPhone conspicuous consumption the reason to buy their phone.…
How a Sound Sells a Product
Suggesting luxury or freshness or just plain pleasing, sometimes product sounds can be an unforgettable competitive tool.…
What Happens When the Price Isn’t Right
Maybe 20% of all online prices change daily. Some even change every few minutes. When the Wall Street Journal compared Amazon, Sears and Best Buy, they saw intraday prices bounce between a low of $744…
The Brands We Love the Most
Popular in many countries, firms like Apple are top brands not only because of their products but also from the emotional loyalty they create.…
What We Don’t Know About Corporate Taxes
Hearing Europe’s top anti-trust regulator say that Apple owes Ireland €13 billion in back taxes, I thought of the Belgian surrealist artist, René Magritte. When Magritte said “Everything w…
Why Apple Should Not Increase Its Tax Bill
Based on a tax code that was made for an industrial age, current corporate taxes that multinationals like Apple could owe need to reflect a digital world.…
The Impact of Japan's Aging Population
As Japan’s aging population grows older, the country’s producers of goods and services will increasingly cater to an above 65 demographic.…
Why Apple Deserves the AT&T Slot in the Dow
For their innovation, association with telephone development, their Dow slot and perhaps creative destruction, Apple and AT&T have followed parallel paths.…
What Do iPhones and Pencils Have in Common?
Whether looking at the supply chain for a pencil or an iPhone 6, we see globalization because price system incentives create cooperation.…