How A Brand Is Powerful

When Disney+ launched in 2019, the price was $6.99 a month. Now it’s $10.99. However, those of us that subscribe to Disney+ pretty much ignored the price pop. Although during December 2022, they offered an ad supported cheaper alternative, 94%…

How Meta Might ReMake the Facebook Brand

As rebranding Facebook unfolds, the firm’s strategy and structure are supposed to reflect its new identity as Meta.

May 2021 Friday’s e-links: A Big Tech Graphic

For May’s e-links, we begin with a Washington Post article that presents a graphic history of big tech that shows how they grew so large.

What We Might Not Know About Big Tech

Comparing the companies called big tech, we can see the similar ways that they grew, diversified, and became increasingly powerful.

Why Purell is More Than a Hand Sanitizer

A classic story about entrepreneurs, Purell history displays how a wife and her husband satisfied a need before it existed.

When Finger Lickin’ Became a Problem

With new social norms and health requisites, companies like Domino’s and Apple are producing pandemic advertising that conveys a different message.

How Chargers and Railroad Tracks are Similar

If the European Union mandates common charger standardization, consumers might applaud but Apple says there is a hidden downside.

Why Trade Is Good

Knowing that the benefits of free trade can be invisible, we can use a list of six brief reasons to actually see why trade is good.

June 2019 Friday’s e-links: From the Jamestown Colony to Working Mothers and Commencement Speeches

Friday’s e-links: Because of a new podcast on the 1607 Jamestown settlement, I truly understood how poor leadership can be catastrophic.

The Value of the Brands We Love the Most

Adding to the value of a good or a service, firms in the top 15 global brands like Apple and Amazon have our loyalty by distinguishing what they produce.