How Women and Men Respond Differently to Gender Branding

Like other firms that try gender branding, the makers of Chick Beer discovered that women responded differently from their male customers.

One Reason We Can’t Believe in Innate Talent

Limiting potential economic growth, the myth of innate talent in disciplines like philosophy diminishes the pool of female and Afro-American human capital.

Tall Stories

Explaining why no N.B.A. team drafted Jeremy Lin and the Knicks only picked him as a backup, New Yorker financial writer James Surowiecki focuses on height. But not how you might expect. Surowiecki talks about height and good looks to…