Whether enjoying free shipping or free chocolates, consumers have a similar response because of the word “free.”
All We Need To Know About Pumpkin Slingshots and Fall Farm Festivals
The incentives created by fall farm festival prices shape the money that families spend when they visit a farm on a beautiful autumn day.
The Problem With MoviePass
For those of us that thought the MoviePass story ended in 2019, we can go to their new website for the next chapter.
How a Cheap Airline Can Be Expensive
Reflecting an unbundled ticket, a list of discount airline fees indicates the extras we can pay for when we fly cheaply.
Where Mount Everest Economics Take Us
Whether looking at its newfound height, the traffic jams, or the role of Nepal, Mount Everest always takes us to the margin.
The Airline Seat Size Squeeze
The problem of airline seat size getting smaller and people getting larger is difficult to solve because comfort and revenue tend to conflict.
Six Surprising Facts About Our Prescription Drug Spending
Called a prescription escalator, our prescription drug spending is more about efficacy and age than the rising prices that we say we see.
Why a Lifetime Pasta Pass is About More Than Spaghetti
The unlimited pasta that Olive Garden’s Never Ending Pasta Pass winners consume reflects a massive change in marginal utility.
What Chuck E. Cheese Teaches Us About Money
When Chuck E. Cheese changed the kinds of payment cards that kids and their parents used for games and food, they created new spending incentives.
When to Worry About Water
Approaching Day Zero, the people in Cape Town South Africa were conserving water by singing two minute shower songs and using 50 liters (13 gallons) a day.