The Mystery of the Missing Raisinets

Consumers have been filing multi-million dollar class action suits for the slack fill that makes candy and chip packaging misleading.

Why Starbucks Has a Multi-Billion Dollar Name

Valued at billions of dollars, Starbucks has developed a global brand that added to what the Starbucks name was worth to Nestlé.

How Supermarket Shelves Influence Us

Depending on its location, a supermarket’s grocery shelf space can have a high or low value that will determine its product placement.

Oligopoly: Selling Ice Cream in Finland

The first Ben & Jerry’s Ice Cream Store was in a renovated garage near the University of Vermont. According to Ben and Jerry, ice cream and Vermont winters complement each other because you feel warmer when the inside of your…

More Conspicuous (Coffee) Consumption

The same story. But now it is about coffee. Increasingly affluent, the Chinese have begun to drink more coffee (in addition to using more oil, eating more meat and buying more handbags). When talking about China, the International Coffee Organization…