Posts Roundup Sunday 10.11.15 Why we stick with a brand…more Monday 10.12.15 The many meanings of the minimum wage…more Tuesday 10.13.15 How a drone port solves road problems…more Wednesday 10.14.15 Development surprises from a new Nobel winner…more Thursday 10.15.15 Finding disappearing jobs…more…
Why Brand Loyalty is about More than Taste
Brand loyalty, preferring aspartame in Diet Pepsi and Coca-Cola’s original recipe can be explained by ideas from behavioral economics like status quo bias.
