The Upside of Uber’s Surge Pricing

An Uber economist tells us that people are more likely to schedule a ride during a surge when their cell phone battery is low. Where are we going? To the supply side of Uber. Uber Driver Behavior A typical taxi…

Why We Should Like Uber’s Surge Pricing

People who get angry with Uber’s surge pricing should be willing to accept the tradeoff. Without a higher price, the number of drivers would plunge.