How Tiger Woods Helped Nike Sell Golf Balls

At $20 million a year for 30 years, a sports marketing expert said Hideki Matsuyama could “unlock $600 million in endorsements” because of yesterday’s Masters win at Augusta National. It’s all about the hats and the shirts. Let’s take a…

Correlation and Causation: Tiger Woods, Facebook and Other indicators

Sometimes, correlation just won’t take us to causation… The Dow and Tiger Woods: The highs and lows of the Dow Industrial Average have paralleled the rise, fall and rise again of Tiger Woods’s career. If you continue this graph, to…