Representing 54% of all restaurant purchases, fast food sales are soaring in France. McDonald’s has more than 1200 outlets, Subway has opened 400 stores during the past 10 years and Burger King recently returned to France after leaving 16 years…
For an oligopoly that sells food, competition is all about “stomach share.” Our story starts with Yoplait… More than a decade ago, General Mills made sure that yogurt would become a popular “health food.” No, it was not because so…
By Mira Korber, guest blogger. Times have changed. Wendy’s is now the second largest fast food chain restaurant in the US. This interesting Atlantic article describes how Wendy’s savvy marketing pushed BK from second place to third. By focusing on…
Wendy’s is about to pull ahead of Burger King in the U.S. The reason? People care about their lettuce and the shape of their burgers. Led by new ownership, Wendy’s now has 11 different greens (not just iceberg), a slightly rounded bun…
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