What An “X” Can Mean

Reflected by logo rebranding, Martk Zuckerberg and Elon Musk are trying to change the identiies of their companies.

Why It’s Tough to Make an Office a Home

Solving the problem of empty office space, landlords have considered the challenges of converting vacant units to apartments.

How Meta Might ReMake the Facebook Brand

As rebranding Facebook unfolds, the firm’s strategy and structure are supposed to reflect its new identity as Meta.