When we look at an animated history of the Forbes list of the richest billionaires, we also see some economic history.
Comparing the companies called big tech, we can see the similar ways that they grew, diversified, and became increasingly powerful.
With new social norms and health requisites, companies like Domino’s and Apple are producing pandemic advertising that conveys a different message.
#TBT: Looking back at Google’s growth spurts, we begin with a small company in 1999 but then see 270 acquisitions and industry concentration.
Perhaps comparable to Alphabet’s (Google’s) X subsidiary, the old AT&T’s Bell Labs produced invention that became breakthrough technology.
By rebranding Google as Alphabet, it can have a clearly defined parent while Google, as an oligopoly, can keep its brand’s product differentiation.