Decades ago, before anyone started thinking about hydration, we were okay. But now, we go nowhere without our water bottles. Why? Inventing Hydration Many of us have been told to drink eight 8-ounce cups of water a day. Known as…
Staying at home during the pandemic, we have shifted our impulse buying from the supermarket to our online shopping cart.
There was an unusual spike in demand that began during March 2020. It signaled the beginning of the lockdown: Spirits had the largest gain. But that was not the whole story. Consumer Spending Changes More Our spending patterns changed during…
Pondering how to keep our New Year’s resolutions, we can look at the staircase in a Seattle office building.
Very different under normal conditions, peanut butter and butterflies become rather similar during a coronavirus lockdown.
Because 737 MAX demand from American and other airlines was large, grounding the plane has created huge flight disruptions.
Because more demand for new products could be a warning sign, retailers need to take a close look at who wants what they’ve just launched.
Like other firms that try gender branding, the makers of Chick Beer discovered that women responded differently from their male customers.
An economist can explain the surprising reason that we eagerly anticipate the yearly launch of Pumpkin Spice Latte from Dunkin’ and Starbucks.