Shown by a male or female identity, gendered technology for our robotic vacuum cleaners or self-driving cars creates an emotional attachment.
Why We Like the Pumpkin Spice Latte
Released at the end of August and available though the fall, the Starbucks Pumpkin Spice Latte is seasonal for a clever reason.
The Inelastic Side of Inflation
We can see that our inflation concern has become inelastic when we look at the basic groceries that are more expensive.
Why Hydration Was Invented
Decades ago, before anyone started thinking about hydration, we were okay. But now, we go nowhere without our water bottles. Why? Inventing Hydration Many of us have been told to drink eight 8-ounce cups of water a day. Known as…
How the Pandemic Changed Our Impulse Buying
Staying at home during the pandemic, we have shifted our impulse buying from the supermarket to our online shopping cart.
How Covid-19 Changed Our Spending
There was an unusual spike in demand that began during March 2020. It signaled the beginning of the lockdown: Spirits had the largest gain. But that was not the whole story. Consumer Spending Changes More Our spending patterns changed during…
Why a New Year’s Resolution Needs a Staircase
Pondering how to keep our New Year’s resolutions, we can look at the staircase in a Seattle office building.
How the Pandemic Affected Peanuts and Butterflies
Very different under normal conditions, peanut butter and butterflies become rather similar during a coronavirus lockdown.
How the 737 MAX Could Change Your Vacation Plans
Because 737 MAX demand from American and other airlines was large, grounding the plane has created huge flight disruptions.
The People Who Loved Watermelon Flavored Oreos
Because more demand for new products could be a warning sign, retailers need to take a close look at who wants what they’ve just launched.