Very different under normal conditions, peanut butter and butterflies become rather similar during a coronavirus lockdown.…
How the 737 MAX Could Change Your Vacation Plans
Because 737 MAX demand from American and other airlines was large, grounding the plane has created huge flight disruptions.…
The People Who Loved Watermelon Flavored Oreos
Because more demand for new products could be a warning sign, retailers need to take a close look at who wants what they’ve just launched.…
How Women and Men Respond Differently to Gender Branding
Like other firms that try gender branding, the makers of Chick Beer discovered that women responded differently from their male customers.…
The Surprising Reason That We Love Our Pumpkin Spice Lattes
An economist can explain the surprising reason that we eagerly anticipate the yearly launch of Pumpkin Spice Latte from Dunkin’ and Starbucks.…
How Taylor Swift Uses Temptation Bundling
Because album bundles increase our demand for a star’s recordings, they help to propel a song or album to the #1 Billboard spot.…
The Secret Reason We Want Our Thin Mints
Totally ignoring their taste, an economist would have a surprising reason that explains why we love our Girl Scout Cookies.…
How Shopping For Yogurt is Like Buying a Car
Recent research explains that our yogurt choice fatigue at the supermarket is rather similar to what we experience when buying a car.…
The Value of the Brands We Love the Most
Adding to the value of a good or a service, firms in the top 15 global brands like Apple and Amazon have our loyalty by distinguishing what they produce.…
Why We Want a Starbucks Pumpkin Spice Latte
The reason that we cannot resist limited edition drinks like a Starbucks Pumpkin Spice Latte is diminishing marginal utility.…