Why Hydration Was Invented

Decades ago, before anyone started thinking about hydration, we were okay. But now, we go nowhere without our water bottles. Why? Inventing Hydration Many of us have been told to drink eight 8-ounce cups of water a day. Known as…

How the Pandemic Changed Our Impulse Buying

Staying at home during the pandemic, we have shifted our impulse buying from the supermarket to our online shopping cart.

How Covid-19 Changed Our Spending

There was an unusual spike in demand that began during March 2020. It signaled the beginning of the lockdown: Spirits had the largest gain. But that was not the whole story. Consumer Spending Changes More Our spending patterns changed during…

Why a New Year’s Resolution Needs a Staircase

Pondering how to keep our New Year’s resolutions, we can look at the staircase in a Seattle office building.

How the Pandemic Affected Peanuts and Butterflies

Very different under normal conditions, peanut butter and butterflies become rather similar during a coronavirus lockdown.

How the 737 MAX Could Change Your Vacation Plans

Because 737 MAX demand from American and other airlines was large, grounding the plane has created huge flight disruptions.

The People Who Loved Watermelon Flavored Oreos

Because more demand for new products could be a warning sign, retailers need to take a close look at who wants what they’ve just launched.

How Women and Men Respond Differently to Gender Branding

Like other firms that try gender branding, the makers of Chick Beer discovered that women responded differently from their male customers.

The Surprising Reason That We Love Our Pumpkin Spice Lattes

An economist can explain the surprising reason that we eagerly anticipate the yearly launch of Pumpkin Spice Latte from Dunkin’ and Starbucks.

How Taylor Swift Uses Temptation Bundling

Because album bundles increase our demand for a star’s recordings, they help to propel a song or album to the #1 Billboard spot.