December 9, 2022
Making decisions about the future, sometimes our sunk costs--the irrecoverable time and money we invested in the past--distorts our logic.
Making decisions about the future, sometimes our sunk costs--the irrecoverable time and money we invested in the past--distorts our logic.
Neither raisin bran nor shredded wheat are names that Kellogg’s can trademark. And yet Apple has trademarked “Apple.” Should Google be able to claim “glass?” Several […]