There’s No Such Thing As Free Shipping

Just like there’s no such thing as a free lunch, for consumers, retailers and shippers, there’s no such thing as free shipping.

Why Bubble Wrap is Disappearing

Because the externalities created by free shipping include the need to cut costs, Bubble Wrap will need to be replaced by cheaper protective packaging.

What UPS Learned from Henry Ford

Because free shipping creates pressure on retailers to send parcels more cheaply, UPS has had to lower costs by increasing processing productivity.

The Unintended Consequences of Free Shipping

I just read about an online shopper who ordered 10 pairs of pants from the Gap and then returned 7. Called a high frequency returner, that same consumer told a WSJ reporter that for Christmas, she buys coats and shoes…

Was That Birthday Card Really Free?

Have you ever been delighted that you got something for free? I was until I read “the cost of zero cost” in Dan Ariely’s book, Predictably Irrational. My story begins at a Papyrus store in NYC. About to pay for several…