Whether enjoying free shipping or free chocolates, consumers have a similar response because of the word “free.”
There’s No Such Thing As Free Shipping
Just like there’s no such thing as a free lunch, for consumers, retailers and shippers, there’s no such thing as free shipping.
Why Bubble Wrap is Disappearing
Because the externalities created by free shipping include the need to cut costs, Bubble Wrap will need to be replaced by cheaper protective packaging.
What UPS Learned from Henry Ford
Because free shipping creates pressure on retailers to send parcels more cheaply, UPS has had to lower costs by increasing processing productivity.