social norm

September 2, 2018

How a Behavioral Economist Explains a Frappuccino Problem

Since 1995, many of us have been consuming shamelessly decadent Frappuccinos. Just one Ultra Caramel Frappuccino with dark caramel coffee, layers of whipped cream (each topped […]

November 2, 2015

Why China’s Two-Child Policy Might Not Work

Although China has said it will replace its one-child policy with a two child limit, small families remain a social norm that will be tough to change.