November 26, 2019
More than shopping nudges, e-commerce dark patterns are the deceptive and misleading tricks that pressure us into a purchase.
More than shopping nudges, e-commerce dark patterns are the deceptive and misleading tricks that pressure us into a purchase.
Gasoline prices rise faster than they fall because monopolistic competition provides retailers with some price control although their product is identical.
Through a behavioral economics lens, our reaction to a price relates to a frame or reference point that creates an association with a gain or a loss.
In a study of the Barcelona Olympics, researchers concluded that winners of the bronze medal tended to be happier than the athletes who got the silver. Please look […]