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How Less is More For Coke

Seeing at our reaction to small packaging like Coke mini, behavioral economists say we buy more of the “regular” amount if it is perceived as a social norm.…

How Less Might Be More At the World Cup

In a study of the Barcelona Olympics, researchers concluded that winners of the bronze medal tended to be happier than the athletes who got the silver. Please look at the expressions (below) of the Ol…